The short answer
Confluence is far cheaper than Guru. Confluence Standard costs $7.15 per user per month for the first 100 users on monthly billing, or $3,600 a year for a team of 26 to 50 on annual billing, and Rovo AI search is included. Guru no longer publishes a price: its last public rate was $25 per seat per month billed annually with a 10 seat minimum, and Vendr reports a median Guru contract of $39,521 a year. For 50 people that is roughly $3,600 for Confluence against $15,000 or more for Guru. The two are not the same product, though, and many companies that buy Guru keep Confluence.
Confluence figures from atlassian.com/software/confluence/pricing and Atlassian's Confluence licensing page. Guru figures from getguru.com/pricing, archived copies of that page and Vendr's Guru marketplace page.
Confluence and Guru end up compared for a simple reason. Both get sold as "the place where company knowledge lives", and whoever owns that budget eventually asks why they pay for two. The comparison is lopsided on price, and the reasons are worth understanding before you cancel anything, because the two tools solve different halves of the same problem.
Confluence is a wiki. People write long pages, organize them in spaces and edit them together. Guru is a verified answer layer. It stores short "cards" with an owner and a review date, pushes them into Slack, Teams and the browser, and now sells itself as the governed knowledge source that other AI tools read through MCP. One is where documentation is written. The other is where answers are kept trustworthy.
How much does Confluence cost per user?
Confluence Standard costs $7.15 per user per month for users 1 to 100 on monthly billing, and Premium costs $14.10. The rate drops as you add users: $5.45 for users 101 to 250 on Standard, and $4.05 from 251 to 1,000. Free covers up to 10 users. Enterprise is quote only and annual only.
One detail trips up nearly every comparison. The pricing page headline shows Standard at $5.78 and Premium at $11.16, and those figures are not the rate a small team pays. Atlassian's structured data on that page ties both to a quantity of 300 users, and the math confirms it: 100 users at $7.15, 150 at $5.45 and 50 at $4.05 average out to $5.78. A 50 person team on monthly billing pays $7.15 for every seat.
Annual billing is sold in user bands rather than per seat, and it is cheaper:
| Users | Standard, billed monthly | Standard, billed annually | Premium, billed annually |
|---|---|---|---|
| 10 | $71.50 a month ($858 a year) | $720 | $1,400 |
| 25 | $178.75 a month ($2,145 a year) | $1,800 | $3,550 |
| 50 | $357.50 a month ($4,290 a year) | $3,600 | $7,100 |
| 100 | $715 a month ($8,580 a year) | $7,200 | $14,000 |
| 200 | $1,260 a month ($15,120 a year) | $12,500 | $24,500 |
Standard includes Rovo Search, Chat and Agents, 250 GB of storage, up to 5 free guests per paid user, and business-hours support. Premium adds unlimited storage, more automation and 24/7 support for critical issues with a one hour response. Enterprise adds Atlassian Guard Standard for SCIM and enforced SSO, multiple identity providers and up to 150 sites.
How much does Guru cost per user?
Guru does not publish a price any more. Its pricing page describes Guru as "a platform and expertise solution" whose cost is "tailored to your organization's scale, knowledge complexity, and AI maturity", scoped on a sales call. The last public rate, archived in January 2026, was $25 per seat per month billed annually or $30 monthly, with a 10 seat minimum.
Before that, in August 2025, Guru listed $15 per user billed annually or $18 monthly. So within a year Guru's public price rose by two thirds and then disappeared. Our Guru pricing page keeps each rate with the date it was captured.
The best current evidence is procurement data. Vendr reports a median Guru contract of $39,521 a year based on 168 purchases, with a low of $8,219, a high of $120,194 and buyers saving 18 percent on average against the first quote. That median covers every deal size, so it is a sense of scale rather than a quote. What it does make clear is that a typical Guru contract is roughly ten times the annual cost of Confluence Standard for a 50 person team.
Guru's pricing FAQ also says the price includes "full platform access, access to a team of solution engineers, knowledge architecture design, and ongoing optimization". Part of what you pay for is consulting. That is a fair thing to sell and a fair thing to want, but it means the line item is not comparable to a wiki seat.
Confluence vs Guru cost for a team of 25, 50 and 100
At 50 users, Confluence Standard on annual billing costs $3,600 a year. Guru at its last public rate would cost $15,000 a year, and Vendr's median Guru contract is $39,521. Confluence is the cheaper purchase at every team size.
| Team size | Confluence Standard, annual | Guru at its last public rate ($25 a seat, annual) | Guru, Vendr median contract |
|---|---|---|---|
| 25 | $1,800 | $7,500 | $39,521 (all deal sizes) |
| 50 | $3,600 | $15,000 | $39,521 |
| 100 | $7,200 | $30,000 | $39,521 |
The Guru column at $25 assumes Guru would still sell at its January 2026 rate, which it no longer advertises. Treat it as a floor for planning and expect your quote to differ. Whatever number you get, Guru sells on an annual contract, so put the renewal date and the notice period into whatever contract management software that tracks renewal dates your finance team already uses. A missed notice window on a knowledge tool is a common way to pay for a second year nobody wanted.
Is Guru worth it if you already have Confluence?
Guru is worth adding to Confluence when wrong answers are expensive: support teams quoting policy to customers, sales teams quoting pricing, HR answering benefits questions. Its verification workflow makes a named person responsible for each answer and flags it when the review date passes. If your problem is that people cannot find what is already written in Confluence, Guru is the expensive way to solve it.
Guru connects to Confluence and lists it among more than 100 integrations, so the two are often run together rather than as replacements. In that setup Confluence holds the long-form documentation and Guru holds the short, verified answers that frontline teams need inside Slack or the browser. That is a reasonable architecture for a support organization of a few hundred people with compliance exposure.
For a 50 person company, it usually is not. The cost difference is large, and the main thing most teams complain about is not trust in the content but finding it. Confluence's own search is limited to Confluence, and the rest of the company's knowledge sits in Slack threads, Google Drive files, Jira tickets and email. Neither tool fixes that on its own, which is the gap the next section is about.
Does Confluence have AI search now?
Yes. Rovo Search, Chat and Agents are included on Confluence Standard, Premium and Enterprise, and Atlassian lists cross-source analysis with third-party data on Standard. Usage is metered in AI credits that pool across the organization and do not roll over.
That inclusion changes the comparison. A year ago, a team that wanted AI answers on top of its wiki had to buy something extra. Now the cheapest paid Confluence tier comes with an AI assistant, and Atlassian is clearly pricing it to keep buyers from adding Guru or a dedicated search tool. If your knowledge lives mostly in Confluence and Jira, start there and measure what Rovo misses before you buy anything else. We cover how Rovo compares on cost with a dedicated tool on Atlassian Rovo pricing.
What is the cheapest way to search Confluence and everything else?
For a team whose knowledge is spread across Confluence, Slack, Google Drive, Jira and email, the cheapest complete setup is usually Confluence Standard for writing plus one search tool that reads every source. That avoids paying Guru's contract price to fix what is really a search problem.
That is the job InSearch does. On the Business plan an admin connects Confluence, Jira, Google Drive, Slack, Notion, Gmail and Salesforce, read-only. Anyone can then ask a question in plain English and get one written answer with a link to every page, thread or ticket it came from, limited to what that person is already allowed to open in each app. Business costs $32 per user per month billed annually, so a 50 person team pays $19,200 a year. That is more than Confluence alone and less than half of Vendr's median Guru contract, and it searches the places Confluence cannot. See how it works on Confluence specifically on our Confluence search tool page, or compare every plan on the pricing page.
Which should you buy?
- Buy Confluence alone if you are under 100 people, your documentation lives in one wiki, and Rovo answers most questions. It is the cheapest option here by a wide margin.
- Add Guru if frontline teams quote answers to customers and you need a named owner and a review date on every one of them. Get the quote in writing and ask whether the 10 seat minimum still applies.
- Add a search tool if the real complaint is "I know we wrote this down somewhere" and the somewhere is not always Confluence. If you are also weighing Guru against other knowledge tools, the shortlist is on Guru alternatives.
Whichever you pick, ask each vendor the same two questions before you sign. Atlassian: which user band are we billed in at renewal, and how many Rovo credits does our tier include? Guru: what is the seat minimum, what does the price include beyond software, and what is the notice period before auto-renewal? Those answers move the totals more than anything on a public pricing page.