The reason companies go looking for an alternative is almost always the boundary rather than the quality. Copilot answers from tenant content. If your product decisions are argued out in Slack, your specifications live in Notion, your tickets are in Jira and your customer history is in Salesforce, Copilot cannot see any of it without Graph connector work that someone has to scope, build and maintain. Buy Copilot for a company like that and you have bought a very good assistant for roughly half your knowledge.
The second reason is the shape of the bill, and it is worth being precise because Microsoft repriced this category three times in 2026. Microsoft 365 Copilot is a $30 per user per month add-on paid yearly. It is not a product you can buy on its own: a qualifying Microsoft 365 base plan sits underneath it, so the real per-seat number is the base plan plus $30. On Microsoft 365 E3 at $39, that is $69 a seat. On E5 at $60, it is $90.
Then there is a third layer most budgets miss entirely. Agents built in Copilot Studio consume Copilot Credits, sold in capacity packs at $200 per pack per month for 25,000 credits, and that is tenant-wide rather than per user. SharePoint agents are metered too: Microsoft's own documentation states that each interaction with a SharePoint agent uses 12 messages. If your business case rests on automation rather than on chat, the seat price is the smallest line in the model.
So here is our position, stated plainly: we sell InSearch, and we would like you to try it. What follows should still be useful, because every price below was read from the vendor's own site with the date attached, every cell where a vendor publishes nothing says so instead of repeating an invented figure, and we have left in the places where Microsoft and the other competitors beat us. A comparison with no concessions in it is an advertisement.
One last framing point that saves people a lot of time. For most companies this is not a replace-Copilot decision at all. Copilot is a writing and meeting assistant that happens to search; a cross-app search product is a finding tool that happens to write. Teams that run both keep Copilot in Office and put a neutral search layer over the whole estate, and that combination usually costs less than trying to force Copilot to reach systems it was never built to reach.
The licensing side of this decision has its own page: Microsoft Copilot pricing unpacks each tier and what it includes. If agents are in scope, Copilot Studio versus Microsoft 365 Copilot licensing explains the credit model and Copilot Studio versus Azure AI Foundry covers the platform fork. The new E7 bundle is broken down in what Microsoft 365 E7 costs per user. For the field beyond Microsoft, the sixteen-product breakdown on enterprise search tools is the fastest way to see the market, and Glean alternatives covers the other name on most shortlists. If your content sits in SharePoint, SharePoint search and SharePoint agents cover the native options, and permission-aware AI search explains the access-control test to run before shortlisting anything.