The short answer
Notion is the cheaper purchase at every team size from 25 to 100 users. Notion Business costs $20 per member per month billed yearly, so 50 people pay $12,000 a year, and it includes Notion AI, Enterprise Search and verified pages. Guru no longer publishes a price: its last public rate was $25 per seat per month billed annually with a 10 seat minimum, which is $15,000 a year for 50 people, and Vendr reports a median Guru contract of $39,521 a year. Guru earns the difference only when a named owner per answer and answers pushed into Slack and the browser are worth paying for.
Notion figures from notion.com/pricing, read October 23, 2026, including the USD billing data embedded in that page. Guru figures from getguru.com/pricing (read the same day), archived copies of that page and Vendr's Guru marketplace page.
Guru and Notion land on the same shortlist when a company decides it needs one trusted place for answers. Usually Notion is already there, because somebody started a wiki in it two years ago, and Guru is the tool the support or sales lead wants to buy because the wiki stopped being trusted. The finance question that follows is simple: why pay for both?
The honest answer is that in 2026 you often do not have to. Notion has added the two things most teams bought Guru for, verified pages and AI answers, to its Business plan. Guru has moved the other way, toward a bigger, services-heavy package with no printed price. The gap between them has widened on cost and narrowed on features, and the numbers below show where each one still makes sense.
How much does Notion cost per user?
Notion Plus costs $10 per member per month billed yearly or $12 monthly, and Notion Business costs $20 billed yearly or $24 monthly. Enterprise is shown as custom pricing on the plan card, while the billing data in the same page lists $28 per member per month billed yearly and $35 monthly. Yearly billing saves up to 20 percent.
The plan that matters for a Guru comparison is Business, because that is where the AI and the governance features start. Plus includes only a limited trial of Notion AI. Business adds Notion Agent for chat, generation and autofill, AI Meeting Notes, Enterprise Search, SAML SSO, granular database permissions, private teamspaces and a feature called Verify any page. Enterprise adds SCIM user provisioning, an audit log, advanced security controls, zero data retention with Notion's LLM providers and a customer success manager.
Two billing rules are worth knowing before you sign. Notion charges per member, and a seat you add mid-cycle is billed pro rata straight away. A seat you remove is not refunded for the rest of the period; Notion lets you reuse it for someone else instead. And Custom Agents, Notion's autonomous agents, run on credits sold at $10 per 1,000 Notion credits a month on top of the seat price, so an agent-heavy rollout costs more than the seat math suggests.
How much does Guru cost per user?
Guru does not publish a price. Its pricing page, read on October 23, 2026, says Guru is "a platform and expertise solution, not just a per-seat tool" and that the investment is "tailored to your organization's scale, knowledge complexity, and AI maturity". The last public rate, archived in January 2026, was $25 per seat per month billed annually or $30 monthly, with a 10 seat minimum.
In August 2025 Guru listed $15 per user billed annually. Within a year the seat price rose by two thirds and then left the page. What a package now includes, according to Guru, is "full platform access, access to a team of solution engineers, knowledge architecture design, and ongoing optimization". The platform side lists Knowledge Agents with cited, permission-aware answers, verification workflows, "100+ integrations and MCP delivery", and on governance SOC 2 Type II, HIPAA and GxP, SSO, SCIM, role-based access, DLP masking and centralized audit logs.
The best public evidence of what buyers pay is procurement data. Vendr reports a median Guru contract of $39,521 a year across 168 purchases, ranging from $8,219 to $120,194. That median covers every deal size, so read it as a sense of scale, not a quote. Every Guru figure we have collected, with its date, is on our Guru pricing page.
Guru vs Notion cost for 25, 50 and 100 users
At 50 users, Notion Business costs $12,000 a year billed yearly. Guru at its last public rate would cost $15,000, and its median contract on Vendr is $39,521. Notion Enterprise, which adds the SCIM and audit log that Guru lists, comes to $16,800 at the same size.
| Annual cost | 25 users | 50 users | 100 users |
|---|---|---|---|
| Notion Plus, yearly ($10) | $3,000 | $6,000 | $12,000 |
| Notion Business, yearly ($20) | $6,000 | $12,000 | $24,000 |
| Notion Business, monthly ($24) | $7,200 | $14,400 | $28,800 |
| Notion Enterprise, yearly ($28, from the page's billing data) | $8,400 | $16,800 | $33,600 |
| Guru at its January 2026 rate ($25, annual) | $7,500 | $15,000 | $30,000 |
| Guru, Vendr median contract | $39,521 across all deal sizes (secondary) | ||
Two caveats keep this table honest. The Guru row at $25 assumes a rate Guru no longer advertises, so treat it as a planning floor and expect your quote to include the services Guru now bundles. And the Notion rows assume you are not already paying for Notion. Most companies on this shortlist are, which means the real comparison is often $0 extra for Notion against the full Guru contract.
Can Notion replace Guru?
Notion can replace Guru for most teams under about 100 people whose knowledge is already written in Notion. Business includes verified pages, an AI agent that answers from the workspace and Enterprise Search across connected tools. It falls short where Guru is strongest: pushing short, owner-approved answers into Slack, Teams and the browser so frontline staff never leave the ticket.
The difference is in the flow of work. Guru was built to show up beside the person answering a customer, with a card that has an owner and a review date. Notion expects people to come to Notion and ask. For a ten person operations team that already lives in Notion, that is no hardship. For a 60 seat support desk working inside a ticketing tool all day, the extra step is where answers stop being used.
Check, too, what Notion's search actually reaches. Notion describes Enterprise Search as finding answers "using info across your Notion workspace, and connected tools like Slack, Microsoft Teams, GitHub and more", and labels the feature Beta on its pricing page. It also says its Jira, Box, OneDrive, Salesforce and Asana connectors "are currently in Beta". If your answers live in those systems, test them specifically during a trial.
Does Notion have verified pages like Guru?
Yes. Notion Business includes Verify any page, which, in Notion's words, adds "a verified badge to pages that are up to date" that "appears in search results and AI citations". Guru's verification is more structured: every card has an owner and a review interval, and the owner is prompted when the card goes stale.
For many teams the Notion badge is enough, because the hard part of verification was never the badge. It was getting someone to own each answer and check it on a schedule. If you have that discipline, Notion's feature carries it. If you need the tool to enforce it across hundreds of answers and dozens of owners, Guru still does that job better, and that enforcement is most of what you are paying for.
Which is better for a support team, Guru or Notion?
Guru is better for a support or sales team that quotes policy, pricing or compliance language to customers all day, because wrong answers cost money and Guru puts verified answers inside the tools those teams already use. Notion is better for internal teams that write and maintain their own documentation.
If the support problem is customers asking the same questions rather than agents finding answers, neither tool is the right fix. A website chatbot that answers customers from your help docs takes those repeat questions off the queue before an agent ever sees them, and the knowledge base question gets smaller as a result.
What if the answers are not in either tool?
Then buying either tool moves the problem rather than solving it. The question that started most Guru versus Notion evaluations is "people cannot find answers". In most companies the answer is not missing from the wiki because nobody wrote it down. It is in a Slack thread, a Google Drive file, a Jira ticket or an email, and nobody has time to copy it into Guru cards or Notion pages.
That is the job a search layer does. InSearch connects to the apps where the work happened and returns one written answer with citations, scoped to what each person is allowed to see. Team is $20 per user per month billed annually and covers Drive, Slack and Notion. Business is $32 and adds Confluence, Jira, Gmail and Salesforce plus SSO. At 50 users that is $12,000 or $19,200 a year, with nothing to curate or migrate. It does not do Guru's verification, and if owner-approved answers are a requirement, keep a verified wiki and search it alongside everything else. We compare every realistic option, with prices, on Guru alternatives.
Which should you buy?
- Buy Notion Business if your team is under about 100 people, already writes in Notion and wants verified pages and AI answers without a second contract. It is $20 a member billed yearly, and our Notion AI pricing page covers what the credits for agents add.
- Buy Guru if frontline teams need owner-approved answers inside Slack, Teams and the browser, your security review needs SOC 2 Type II and HIPAA support, and you want Guru's solution engineers to design the knowledge architecture. Budget for a quote well above $25 a seat.
- Add a search layer instead if the answers people need are spread across Slack, Drive, Jira and email. That fixes the finding problem whichever wiki you keep. If Confluence rather than Notion is your wiki, the same math is in Confluence vs Guru pricing.
Whichever way you go, run the decision on real questions. Take the twenty questions your team asked most last month, note where each correct answer actually lives, and count. If most of them are in curated pages, buy the better wiki. If most are scattered across apps, buy the search.